Co-founder of FabFitFun, Katie Echevarria Rosen Kitchens has led its evolution as a female-focused media brand, from writing about great lifestyle products to getting them into people’s hands. Since launching the FabFitFun lifestyle box 2013, she has shifted her energy toward curating fresh and exciting brands for FabFitFun members, with the seasonal subscription box as its anchor experience.
Building on this to place the brand at the intersection of content, community and commerce, she has spearheaded FabFitFun’s evolution into one of the most-loved membership services that spans beauty, fashion, fitness, home, tech and more. As editor-in-chief, Katie continues to oversee all of FabFitFun’s content including its quarterly lifestyle magazine, video, online and social posts, and spearheads FabFitFun’s charity initiatives.
After earning English and Sociology degrees from George Washington University, Katie joined the fashion, beauty, and nightlife guide Scheckys.com as its L.A. editor. She has written for an eclectic variety of magazines, newspapers and websites including the Los Angeles Times, Art and Living, Women’s Life, Dining Out, Pasadena Mag, LA Splash, and Venice News. In-between blogs and articles,she has worked in TV production on several shows including It’s Always Sunny in Philadelphia and Jackass, and has also had a few of her own plays produced.
On any given day Katie is testing out protein bars, experimenting with exfoliators, swinging kettlebells, seeking out sex secrets, hailing high/low styles, interviewing fit-lebrities, examining fast & slow food, investigating mood boosters, working out at work, cycling, and more, all to find the best in beauty, fashion, fitness, nutrition and wellness for her FabFitFun subscribers.
When Katie is not at FabFitFun, she can be found hiking, experimenting in the kitchen, and spending time with her husband Daniel and their daughters, Summer and Sienna.